Unsold 2023 SUVs Might Be the Smartest Buy Right Now

You’ve seen the headlines — but what’s really going on with all those leftover SUVs? From overproduction to shifting demand, several factors have left dealerships overstocked. For buyers 45+, this may be the perfect moment to upgrade at a lower price. Here’s how to take advantage.

Unsold 2023 SUVs Might Be the Smartest Buy Right Now Image by Tumisu from Pixabay

How Does SUV Overstock Impact Vehicle Pricing?

The automotive market is experiencing a unique moment of inventory surplus. Manufacturers overestimated demand during the post-pandemic recovery, leading to an unexpected abundance of unsold 2023 SUV models. This overproduction has created a buyer’s market, with dealerships eager to clear out existing inventory before new model year arrivals.

Understanding the Factors Behind Vehicle Overproduction

Several key factors contribute to the current SUV inventory situation. Supply chain normalization, reduced consumer purchasing power, and changing economic conditions have converged to create an unusual automotive marketplace. Manufacturers are now facing pressure to reduce stock, which translates to potential savings for informed buyers.

Late-Year Vehicle Buying Tips for Smart Consumers

Timing is everything when hunting for the best SUV deal. Late-year purchasing strategies can yield significant savings. Dealerships typically offer more aggressive discounts between August and December as they prepare to make room for next year’s models. This window presents an optimal opportunity for negotiating better prices and exploring trade-in options.

Trade-In Leverage for Seniors and Experienced Buyers

Seniors and long-time car owners often have unique advantages in the current market. Established credit histories, potential equity in existing vehicles, and negotiation experience can provide substantial leverage when discussing SUV purchases. Many dealerships offer special incentives targeting experienced buyers looking to upgrade their current vehicles.

SUV Resale Value Considerations


SUV Model Estimated Resale Value Depreciation Rate
Honda CR-V 52-55% after 3 years Approximately 15-18% annually
Toyota RAV4 54-58% after 3 years Approximately 14-16% annually
Mazda CX-5 50-53% after 3 years Approximately 16-19% annually

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.


Understanding potential resale value is crucial when purchasing an SUV. While depreciation is inevitable, some models retain value more effectively than others. Factors like brand reputation, reliability ratings, and overall market demand significantly influence long-term vehicle value.

Making an Informed Purchase Decision

The current SUV market presents a unique opportunity for strategic buyers. By understanding inventory dynamics, timing your purchase, and researching thoroughly, you can potentially save thousands on a new vehicle. Remember to compare multiple dealerships, negotiate confidently, and consider long-term value beyond the initial price tag.