2024 SUVs That Surprised Everyone — Here's Why

Which 2024 SUVs exceeded expectations? From affordable standouts to tech-packed surprises, some models impressed both critics and everyday drivers. Explore the unexpected features, performance upgrades, and brand moves that made a real impact this year.

2024 SUVs That Surprised Everyone — Here's Why

Which 2024 SUV Models Are the Most Surprising?

Several 2024 SUV models have exceeded industry expectations in remarkable ways. The Kia Telluride continues to impress with its premium interior quality that rivals luxury brands at a fraction of the cost. The Mazda CX-90, entering the three-row SUV segment for the first time, has surprised buyers with its sophisticated handling and upscale cabin materials typically found in vehicles costing significantly more.

Another standout is the refreshed Nissan Pathfinder, which has addressed previous reliability concerns while adding impressive tech features. The Genesis GV70 has also made waves by offering luxury features and performance that compete directly with established German luxury brands, often at lower price points. These vehicles have challenged preconceptions about their respective brands and segments.

What Are the Underrated SUVs That 2024 Buyers Love?

Among the most beloved yet underrated SUVs of 2024 is the Subaru Ascent, which offers exceptional safety ratings and all-wheel drive as standard equipment. Many buyers have discovered its impressive cargo space and family-friendly features make it a practical alternative to more popular three-row options.

The Mitsubishi Outlander has also gained a devoted following after its complete redesign, offering a 10-year powertrain warranty and surprisingly refined driving experience. The Chevy Traverse, often overlooked in favor of imports, provides one of the most spacious interiors in its class along with competitive fuel economy. These models prove that sometimes the best value comes from looking beyond the most heavily marketed options.

How Do the 2024 Honda CR-V and Toyota RAV4 Compare?

The rivalry between the Honda CR-V and Toyota RAV4 has intensified in 2024, with both models receiving significant updates. The CR-V has surprised many with its improved interior space and refined hybrid powertrain that delivers impressive fuel economy without sacrificing performance. Its redesigned cabin feels more premium than previous generations, with better materials and an intuitive infotainment system.

The RAV4, meanwhile, continues to excel in off-road capability and offers more rugged styling that appeals to adventure-oriented buyers. Toyota’s Safety Sense 2.0 comes standard, providing comprehensive driver assistance features. Both vehicles offer all-wheel drive options, but the RAV4’s system is generally considered more capable for serious off-road use, while the CR-V focuses on on-road comfort and efficiency.

What Are the Best Value SUVs with New Tech Features?

Technology integration has been a major surprise factor in 2024 SUVs, with several models offering features previously reserved for luxury vehicles. The Hyundai Tucson leads this category with its expansive dual-screen setup, wireless charging, and comprehensive driver assistance suite available even on lower trim levels.

The updated Ford Explorer has impressed with its SYNC 4 infotainment system and available 12-inch touchscreen, along with features like wireless Android Auto and Apple CarPlay. Even budget-friendly options like the newly redesigned Nissan Rogue offer advanced safety technologies and connectivity features that were unimaginable at this price point just a few years ago.


SUV Model Starting Price Range Key Surprise Features Fuel Economy (Est.)
Kia Telluride $35,000 - $47,000 Luxury-level interior, 10-year warranty 20-26 MPG
Mazda CX-90 $40,000 - $55,000 Premium handling, upscale materials 22-28 MPG
Honda CR-V $28,000 - $37,000 Spacious interior, refined hybrid system 31-34 MPG
Toyota RAV4 $29,000 - $40,000 Off-road capability, standard AWD available 27-35 MPG
Hyundai Tucson $27,000 - $35,000 Advanced tech features, bold styling 26-32 MPG

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.


The surprises in the 2024 SUV market extend beyond individual models to broader industry trends. Many manufacturers have prioritized value engineering, offering premium features at accessible price points. The integration of advanced safety technologies as standard equipment across multiple price ranges has been particularly noteworthy, making these features accessible to a broader range of consumers.

Additionally, the improvement in fuel economy across the SUV segment has surprised many skeptics who assumed larger vehicles couldn’t achieve competitive efficiency numbers. Hybrid powertrains have become more refined and widely available, while traditional gasoline engines have benefited from advanced engineering to deliver better performance per gallon.

The 2024 SUV market has ultimately proven that innovation and value don’t have to be mutually exclusive. These surprising models have raised the bar for what consumers can expect from their SUV purchases, creating a more competitive and consumer-friendly marketplace. Whether prioritizing technology, efficiency, luxury features, or overall value, 2024 has offered genuine surprises that have reshaped buyer expectations and industry standards for years to come.